Search Sites Care About Privacy?

After Google began to improve its ranking as the worst web site with respect to privacy, other search engines quickly followed.

Yahoo! only cut a few months from Google's expiration times to get ahead. Microsoft, on the other hand, joined hands with Ask in calling for a standard in privacy policies. Ask went even further with their own policy, announcing a tool that will let users have almost complete control over what data is gathered about them (AskEraser press release).

Wow, I wouldn't have believed this would happen, had someone predicted it a few months ago. I wish other web industries would follow, but this is a start, certainly.